Symbolism Behind Logos

This is a great collection of smart logos with the hidden message.

Some, of course, are obvious, but some, to fully understand them, you need to the story or explanation, or even a little puzzle. For me, these are the best logos in terms of design.

 

Circus of Magazines.
Circus tent looks like a magazine.

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The arrow from A to Z, symbolizes what Amazon is known for selling everything from "a to z" . It also serves as a smile, making the company feel friendly and approachable.

City Direct

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"Notice how the space around the plane forms the letters C and D." (Tobias) 

Elefont

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There’s an elephant trunk inside the letter "e".

Formula 1

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Empty space in the middle creates a number "1" for "Formula 1"

Families

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Those 3 letters in the middle 'i', 'l', and second ‘i’ represent a family

 F*ck!

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A bit provocative logo against nazism and racism. 

FedEx

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If you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.

Iron Duck

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Letter "i" is lying as if it was killed.

Mr.Cutts

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The scissors are transformed to look like a face with glasses and mustache.

NBC

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There's a hidden peacock looking to the right representing the company’s motto to look forward, and not back.

Pencil

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Letter "H" looks like chopsticks picking a sushi.

Twins

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Letter "N" looks like number 2, symbolizing twins

Wine Searcher

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It looks like eyeglasses binoculars and bottles of wine at the same time.

Half

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Mosleep

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Mosleep is an organization of doctors that deals with people having sleeping disorders. The logo is their intial 'M' that was designed to also look like a bed.

Push The Bottle

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Up

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Bipolar

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The Logo depicts ambiguous emotions.

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